Creating the Greatest Holiday in the World

Greatest Holiday in the World

A post on Embed.ly it’s role in one of our recent campaigns.

While writing everything yourself gives you full control and comfort over what happens there are times when you just don’t want to bother writing low-level code on projects where time is precious.

When we were creating The Greatest Holiday in the World campaign we and ZUPA wanted to create a campaign that focused on the prize: 365 days of free hotels nights all over the world. We used trustworthy, scalable technologies and open-source software to ensure a smooth ride and community-support if any bugs should appear during the campaign. After some R&D we prototyped the campaign and found that in order to keep the quality high we needed to give the users an integrated experience with video and photo. Fancybox with jQuery was visually appealing but couldn’t give us that extra feeling of “completeless” we needed.

Embed.ly

Embed.ly turned out to be a small but quality-enhancing library. Having meta-data available for our videos was not all. Embed.ly is professional, with fast support, appealing and easy like we wanted. Simply put: The choice was easy.